What's good y'all? This week's post is my final post of the semester for ITEC 335: Social Media & Business but don't get too sad because I plan on blogging from time to time on a variety of topics. Anyways, this week I read about how to measure social media ROI in articles by Aaron Uhrmacher and Jeremiah Owyang.
Social media ROI is something that no one seems to agree on how to measure. Uhrmacher believes that in order to measure ROI you must have a specific metric or set of metrics in mind before you begin such as corporate reputation or customer relationships. Once you have chosen your metric you must benchmark with yourself. If you want to measure how successful your SEO is then you can use tools such as Omniture or Google Analytics. This type of measure is far more quantitative. Owyang agrees with Uhrmachers guidelines and adds that we must also keep in mind "new" vs "old" media along with measuring new attributes that come along with this "new" media.
Social media is something that is constantly evolving and because of this there will never be a formula for how to measure social ROI. I do think that the guidelines by Uhrmacher and Owyang are a good start. Each company must decide what they are trying to measure and why because without a definite reason/goal for measurement then all of the analytics websites in the world won't help you improve your business.
I want to end this post by saying that it's been a pleasure to blog this semester and that this is something I never thought I would get interested but now I can see why so many people blog and its value to the business world.
Signing off for now but don't forget to check out my future posts!
PEACE.
Wednesday, April 14, 2010
Sunday, April 11, 2010
13. The Future of Social Media
What's good y'all? I had a very fun and exciting weekend and I hope you did also. For this week's post I decided to Google: "future social media trends". I quickly found two articles which made predictions about future trends.
The first article I read is by Jim Tobin and he believes that social media is in its infancy period right now, which I agree with. He made one very interesting prediction that caught my eye, he believes that social networks will become open. What he means by that is that there will be a utility tool which will connect all social media sites together and allow you to travel easily among them. This would be a very cool feature but I am not sure how close we are to something like that.
The second article is by David Armano about trends for 2010. He predicts that social media will become more popular and more mobile but less social as well with niche social networking sites gaining popularity and more exclusivity. Another prediction he brought up is something that will effect most of us: the company you work for will soon have a social media policy regarding things you post and what is allowed.
Both articles I would recommend checking out. Also check out this great marketing tool: http://snipr.com/v6ecv. Anyways, the Bosssss is done for this week...time for bed. 1 HUNDO.
The first article I read is by Jim Tobin and he believes that social media is in its infancy period right now, which I agree with. He made one very interesting prediction that caught my eye, he believes that social networks will become open. What he means by that is that there will be a utility tool which will connect all social media sites together and allow you to travel easily among them. This would be a very cool feature but I am not sure how close we are to something like that.
The second article is by David Armano about trends for 2010. He predicts that social media will become more popular and more mobile but less social as well with niche social networking sites gaining popularity and more exclusivity. Another prediction he brought up is something that will effect most of us: the company you work for will soon have a social media policy regarding things you post and what is allowed.
Both articles I would recommend checking out. Also check out this great marketing tool: http://snipr.com/v6ecv. Anyways, the Bosssss is done for this week...time for bed. 1 HUNDO.
Saturday, April 3, 2010
12. Search Engine Optimization
What's going y'all? This weeks topic is Search Engine Optimization. Last summer while interning at Sonesta Collection: Hotels, Resorts, and Cruises I compiled and analyzed metrics using Omniture and Google Analytics. I also made SEO strategy sheets for each hotel with a focus on Organic Strategy (title tags, keyword phrases, meta description) and Pay Per Click strategy (keywords, ad copy). This post will try to help you get a better understanding of SEO and how to improve your site's visibility.
First, I want to give a definition for people who don't know what SEO is. This is the definition from Clickz.com: The process of making a site and its content highly relevant for both search engines and searchers. SEO includes technical tasks to make it easier for search engines to find and index a site for the appropriate keywords, as well as marketing-focused tasks to make a site more appealing to users. Successful search marketing helps a site gain top positioning for relevant words and phrases.
Here are some basic steps on how to improve your SEO (if you want even more detail about this check out this clickz article). I would start off by defining your goals so that you can see if your SEO has been successful or not using an analytics tool. Next, I would research your competition's websites and see what websites they use. This is huge because if your goal is to take traffic that your competition would get for the same word and have that traffic redirected to your website. However, you need to be aware of the keywords that the competition has paid for because if you start using those keywords then you can yourself into some legal trouble. Another important aspect of SEO is making sure your title tags on every page on your site are unique and include the keywords that you want to target because this one of the most important ways to get your Google rank up thus creating more page views. After you have done these steps, I recommend you review your analytics tool to see how you are doing compared to your goals and then make adjustments accordingly.
In the end, proper SEO is the most important way for your website to increase its visibility and gain a prominent position in various searches.
Hope you enjoyed this week's post...The Bossssss is out. Happy Easter everyone!
First, I want to give a definition for people who don't know what SEO is. This is the definition from Clickz.com: The process of making a site and its content highly relevant for both search engines and searchers. SEO includes technical tasks to make it easier for search engines to find and index a site for the appropriate keywords, as well as marketing-focused tasks to make a site more appealing to users. Successful search marketing helps a site gain top positioning for relevant words and phrases.
Here are some basic steps on how to improve your SEO (if you want even more detail about this check out this clickz article). I would start off by defining your goals so that you can see if your SEO has been successful or not using an analytics tool. Next, I would research your competition's websites and see what websites they use. This is huge because if your goal is to take traffic that your competition would get for the same word and have that traffic redirected to your website. However, you need to be aware of the keywords that the competition has paid for because if you start using those keywords then you can yourself into some legal trouble. Another important aspect of SEO is making sure your title tags on every page on your site are unique and include the keywords that you want to target because this one of the most important ways to get your Google rank up thus creating more page views. After you have done these steps, I recommend you review your analytics tool to see how you are doing compared to your goals and then make adjustments accordingly.
In the end, proper SEO is the most important way for your website to increase its visibility and gain a prominent position in various searches.
Hope you enjoyed this week's post...The Bossssss is out. Happy Easter everyone!
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